Market research training
Our involvement in market research has led to us to develop a number of modules to help understand the mechanics of market research.
A one day introductory courses looking at the use and abuse of market research. Basic methodologies (such as postal, web, street, e-mail survey types) are covered and put into the context of speed, cost and reliability of findings. Statistical sampling and confidence intervals are also covered as is analysis and reporting.
Occasional users of the SNAP analysis software package may find it difficult to understand all the functions within the programme. This one day course includes designing the questionnaire, setting up SNAP, programming in different types of response, producing tabulations and excluding attributes.