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Market research

Marketing Assistance Ltd provides the full range of market research services for both public and private sectors. Our aim is to provide cost effective, reliable and actionable information to meet client's market research, consultation and marketing planning needs.

We offer the full range of market research methodologies using traditional quantitative techniques such as street and telephone interviews and postal surveys as well as Internet surveys. We also use qualitative methods such as focus groups and in-depth interviews.

We have undertaken a wide variety of market research programmes for clients. These have included opinion polls, transport surveys, staff surveys and leisure services surveys for the public sector and customer satisfaction, mystery shopping and new product development surveys for companies. Projects have varied from just a few interviews to many thousand.

Our priority is to provide statistically reliable information on which both strategic and tactical decisions can be based with confidence. Sample size has an important role to play in ensuring the findings are statistically reliable and representative of the opinions of the whole population whilst meeting the needs of clients in terms of budget. We neither under-interview not ove- interview. A more detailed discussion on sampling can be found in our Articles section.

All our work is conducted according to the Market Research Code of Conduct. Recent well known clients include Essex County Council, National Express, Chelmsford Borough Council and Basildon District Council .


(See article: Voice_of_the_Customer)

Updated: 17 May, 2011
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