An increasingly viable survey method, particularly with Citizens' Panel research or groups of customers where a high proportion of members have provided their e-mail addresses and, therefore, the representativeness of the sample can be verified.
Internet surveys are extremely cost effective as there are no interviewer costs and no data entry costs - respondents fill in a form on line then submit it back to us and it is imported directly into the analysis software. Regular updates can be provided on response rates and data patterns so that appropriate reminders can be sent and specific groups targeted to ensure reliable response rates are achieved.
Care needs to be taken when planning this type of survey as parts of the population may not have access to the Internet and this may bias the results.
We have conducted such surveys very successfully amongst employees of organisations as well as amongst residents of local authority areas as a supplement to other survey methodologies.