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    Marketing Assistance logo ~ marketing consultancy, market research, market training and sales development ~ London and Essex 

Marketing Assistance Ltd - company background

Marketing Assistance Ltd was formed in 1993 by Michael Mackman and Kevin Norman combining the activities of three marketing consultancies. We research, plan and implement so we can undertake any or all of the core elements of the marketing process. We are not advertising agents, not graphic designers, not web programmers but we have the experience and expertise to pull together the right specialists as and when required depending on what you need.

Our office is in Tiptree, Essex one hour from London, where we have the support infrastructure which includes people for data entry, direct mail, telemarketing and research and database management - sometimes described by one of our consultants as the " sweaty bits".

Main Sectors

Marketing Assistance Limited provides services to a broad range of clients which currently includes (2011) parcel management, warehouse automation, local authorities, education, publishing, training, water utilities, energy consultancy – all the many and varied faces of the business world are here.

Area of operation

UK and overseas. We have recently undertaken projects in York and Crewe as well as overseas projects in Belgium and Spain.

Accreditations and Memberships

Chartered Institute of Marketing, Market Research Society, Business Link Consultants Register for London and the East of England.



Professional indemnity £250,000
Public liability  £5,000,000
Employers liability     £10,000,000


Data protection



Peter Ward MA Chartered Marketer.

Peter brings extensive experience of marketing and business management to his role of Chairman. He has specialised in marketing industrial products across national frontiers and developing strategies for entering new markets. He has travelled widely undertaking market research overseas, strengthening distribution networks and negotiating sales. On the client side Peter'S experience includes engineering, export, marketing and general sales management for ICI Plastics and, as director of an export marketing company, handling a range of construction and mechanical equipment and materials for infrastructure and building projects.

Peter is proud to have been one of the first to achieve Chartered Marketer status with the UK based Chartered Institute of Marketing.

Managing Director
Mike Mackman, director of Marketing Assistance Ltd

Michael Mackman BA, MMRS, FCIM, Chartered Marketer.

Michael has a wide range of experience working in both national and international markets with a number of ‘blue chip’ companies. He has also worked at director level for two London based international market research consultancies. Michael's clients include consumer and industrial marketing organisations as well as public sector organisations.Michael has managed a wide variety of projects on behalf of customers, including mystery shopping, communication programmes and performance measurement projects. He is a full member of the Market Research Society and is a past chairman of the Essex Branch of the Chartered Institute of Marketing. Michael was elected a Fellow of the Chartered Institute of Marketing in recognition of his work on customer research and its application to the marketing process.


Updated: 23-04-2013
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